The first phone I ever owned was a silver Motorola Razr from T-Mobile. There is nothing quite like the horror seeing your phone gently rock down to the bottom of a pool. The second phone I ever owned was my mom’s pink Motorola Razr. Then, a phone was for Mom. It took four days to …
Author Archives: Alejandro Duran
Unequivocally, Yes
You’re sitting in Econ 101. Your No. 2 pencil is more baton than writing utensil, your composition notebook blank. The most exciting thing about this lecture is the professor’s chalk tapping on the board. Your mind wanders. It’s Illinois during the Spring of 1957. Maybe you’re thinking about the Soviets, but probably not. More likely, …
Deciding
“Human beings absolutely follow through on who they believe they are.”Tony Robbins, Probable T-Rex Voice Actor Explaining the Importance of Dental Hygiene here “You have to be fitness. Every person who lost 200 pounds can tell you the moment way back then when they knew they were going to be their ideal weight. That’s the …
Nostalgia for the Future
I wrote this two February’s ago, on the eve of what became the most stressful month of my life. Going through old essays today, I think this one has an interesting resolve. Hope you do too. 2/17Airplane I just finished Joe Biden’s new book Promise Me, Dad with a sense of hope. He left with …
Dazed and Confused
I was late for a quiz – freshman calculus, 9am on the other side of campus. I had a black book-bag, bright tangerine bike, shorts and a t-shirt. Maybe a little toothpaste still in the corner of my mouth. Jumping into the bike lane with Jay-Z fueling each pump, I’m bookin’ it. My gears are …
Failing to Plan
Failing to plan is planning to fail! I’m starting to disagree. Planing hinges on one massive assumption: it is better to have a plan. To be a modern human is to plan. Why not? It creates a prepared solution for when problems arise. To plan feels natural, like the right thing. It seems like the …
Strangers
I just got back from coffee with a stranger; I’m still not sure his name, but we’re getting a drink this weekend. We met two months ago in the basement of a jazz club. I heard him speaking English as we passed each other on the stairs, so I said hey. Turns out, he recently …
Trust Me
When we decentralize both Reason and Faith, how do we form a collective Perspective?
A Perspective on Perspective
Perspective is a superpower we all have to immediately shift reality. If you look under a microscope, you’ll see an alien drama happening all around you. Predator and prey, life and death, kinship and cooperation – a world we walk through, that lives within us. Zoom out a little further and you’ll find a war …
A New Marketing Strategy
I want to point out a marketing trend I’ve seen throughout the last few weeks – it’s fascinating to me. The deep integration of brands with an influencer. I’ve seen it a few times, but the same way with two brands: Yes Theory and David Dobrik. These two influencers both have millions of followers and …
A Fresh Sip 