Unequivocally, Yes

You’re sitting in Econ 101. Your No. 2 pencil is more baton than writing utensil, your composition notebook blank. The most exciting thing about this lecture is the professor’s chalk tapping on the board. Your mind wanders. It’s Illinois during the Spring of 1957. Maybe you’re thinking about the Soviets, but probably not. More likely, […]

Deciding

“Human beings absolutely follow through on who they believe they are.”Tony Robbins, Probable T-Rex Voice Actor Explaining the Importance of Dental Hygiene here “You have to be fitness. Every person who lost 200 pounds can tell you the moment way back then when they knew they were going to be their ideal weight. That’s the […]

Dazed and Confused

I was late for a quiz – freshman calculus, 9am on the other side of campus. I had a black book-bag, bright tangerine bike, shorts and a t-shirt. Maybe a little toothpaste still in the corner of my mouth. Jumping into the bike lane with Jay-Z fueling each pump, I’m bookin’ it. My gears are […]

Failing to Plan

Failing to plan is planning to fail! I’m starting to disagree. Planing hinges on one massive assumption: it is better to have a plan. To be a modern human is to plan. Why not? It creates a prepared solution for when problems arise. To plan feels natural, like the right thing. It seems like the […]

A Perspective on Perspective

Perspective is a superpower we all have to immediately shift reality. If you look under a microscope, you’ll see an alien drama happening all around you. Predator and prey, life and death, kinship and cooperation – a world we walk through, that lives within us. Zoom out a little further and you’ll find a war […]

A New Marketing Strategy

I want to point out a marketing trend I’ve seen throughout the last few weeks – it’s fascinating to me. The deep integration of brands with an influencer. I’ve seen it a few times, but the same way with two brands: Yes Theory and David Dobrik. These two influencers both have millions of followers and […]

Flying with Iron Man

It was a crisp, rainy day on Pawley’s island. My family had rented a little beach house for a week on the Atlantic to celebrate… something important. I was too young to care, but there are three things that stuck out from that weekend. My Aunt K. freaking out after learning I had never seen […]