Perspective is a superpower we all have to immediately shift reality. If you look under a microscope, you’ll see an alien drama happening all around you. Predator and prey, life and death, kinship and cooperation – a world we walk through, that lives within us. Zoom out a little further and you’ll find a war …
Category Archives: Observations
A New Marketing Strategy
I want to point out a marketing trend I’ve seen throughout the last few weeks – it’s fascinating to me. The deep integration of brands with an influencer. I’ve seen it a few times, but the same way with two brands: Yes Theory and David Dobrik. These two influencers both have millions of followers and …
Flying with Iron Man
It was a crisp, rainy day on Pawley’s island. My family had rented a little beach house for a week on the Atlantic to celebrate… something important. I was too young to care, but there are three things that stuck out from that weekend. My Aunt K. freaking out after learning I had never seen …
Three Quick Trues
https://open.spotify.com/track/6s2yqZbiPNPL1B2IeCMsUA?si=_KPIZDMkTDqLhVOgXUpAbw “M” sometimes means “mujeres”, not “men’s”. A mustache is a scarf for your nose. Tuesday, July 13th, 2019 was actually a Friday. Thanks for a quick sip,Alejandro
The Other Me
The only reason I am not Jake Duran today – my abuela. Abuela has the youth of a college freshman and the patience of a Saint. But dear lord, she can not make a ‘J’ sound to save her life. My parents came to her with their unborn son’s new name. Beaming and waving at …
Coordinates and Character
Places I’ve Lived Ranked by How Much of My Stuff is (Still) There: Georgia, 2 boxes + tuxedoBuenos Aires, 1 small suitcase + bookbagArequipa, 1 large suitcase Mendoza, 4 books + 1 pair of sweatpants, Arizona, one book somewhereTexas, small buried treasure I’ve moved pretty often since turning eighteen. I’m on the higher end for …
Aussie Pie
“You gotta use the app. That’s the accurate test”, my dad told my entire family. We were all at his house sitting around some psychologist’s book trying to figure out who we were. My enneagram test was a hard seven – on the nose, no wings. One of my sisters loves horoscopes, classic Taurus. As …
American Abroad
My future split between two countries after Peru – Colombia or Argentina. I chose Argentina. But the idea of going to Columbia confused and frightened my students, friends and family. “Isn’t it super dangerous? Aren’t there a lot of drugs? Haven’t you seen the Netflix Original series Narcos?” Down here, it’s known as a vibrant …
Let’s Build a Library
When I was a kid, I had a billionaire’s dream of building a giant library on an island at 0,0 on a map. The idea was simple – everybody could get to all the knowledge in the world in one big, beautiful building. The Library of Alejandro. Let’s build it. George Peabody Library. Lame name. …
A Fresh Sip 