On Fate

One of my favorite students is a dreamer, an artist. He began last class by telling a story about something that recently changed his life. The story ended with him finding a new community of friends, shifting his outlook on life, and a newfound sense of spirituality. He believes the entire experience was fated to […]

A New Marketing Strategy

I want to point out a marketing trend I’ve seen throughout the last few weeks – it’s fascinating to me. The deep integration of brands with an influencer. I’ve seen it a few times, but the same way with two brands: Yes Theory and David Dobrik. These two influencers both have millions of followers and […]